04 JAN

Co-creation and collaborative marketing can be an effective way to boost your brand presence. Here's how it works.

The rise in ad-blocking technologies and decline of organic reach on social networks has forced marketers to find more creative ways to reach their target audiences. To combat these challenges, brands across all industries are lining up to co-create content with their users and industry influencers to help them reach their target customers and tell their brand stories.

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